Careers at Adesso
Marketing Manager (Automobile accessories, Consumer electronics devices) View Jobs
As a Marketing Manager in the Car Tech sector, you will play a crucial role in driving marketing strategies and promoting our products. Your responsibilities will include creating marketing campaigns, collaborating with cross-functional teams, and ensuring successful product launches. Here are the key duties and qualifications:
Key Responsibilities
- Marketing Planning
Will be mainly responsible for initiating and maintaining relationship with youtuber, social media influencers and constantly exploring opportunity for effective consumer marketing that
provided high ROI for the brand.
(1) Executing a wide variety of details that involve marketing trade shows and events, public relations
(2) Strategize annual marketing plan as well as budgeting
(3) Initiate and manage relationship with youtubers/ influencers and the outside entities / media.
(4) Manage product reviews. Reach out to selected youtuber/ influencers, send out product samples for review and get product review links back before product launch.
(5) Marketing Analysis-executing and analyzing results of advertisement and marketing campaigns.
- Copy writing and PR Content creation
(1) Create product descriptions and videos that highlight how the product enriches customers' lives and adds value, prioritizing benefits over technical details
(2) Initiate and Collaborate with cross-function team to Create PR Content including - Press Release /E-blast/ Event specific content
(3) Create product assets such as Product video, A+ Content.
- Managing social media and Media relationship including LinkedIn, Facebook, YouTube, Instagram
(1) Manage relationship with Youtuber/ Influencers and work creative campaign with Youtuber/ Influencers
(2) Hosting Facebook page and Instagram-monitoring online blogs/ forums for tracking communications related to the brand.
(3) Plan/ Execute social media campaigns
Qualifications
- Bachelor's degree in Marketing, Public Relation, Business or related fields, with a minimum of 3 years of relevant marketing experience.
- Proficiency in Microsoft Office, Adobe Photoshop, Premier Pro software, and online applications (CRM tools, online analytics, Google AdWords, etc.).
- Strong portfolio showcasing past marketing campaigns (including PR, Social Media Campaign, Influencer Program, market research, and SEO etc)
- Be able to network and reach out for new youtubers and work out deal with effective ROI.
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